Design of brand installations & custom fabrication

Commissioned through a creative agency for Miller Music Amplified, we designed and produced a full suite of custom installations across a multi-day event: a large-scale branded backdrop with integrated screens for arrivals, an outdoor hedge wall with dimensional metal lettering, a branded illuminated cooler, and a custom product display totem.

The centerpiece was the main venue: hundreds of MGD bottles suspended from the ceiling rigging across the entire room — each motorized to rise and fall in sequence, turning the product itself into a kinetic installation. A custom branded bar counter and an oversized illuminated Miller “M” hovering above a branded disco ball completed the space. Every element was fabricated to spec — no off-the-shelf fixtures, no generic signage.