Premium merchandise collection & phygital fan experience.

Miami Sharks, Florida’s professional rugby team, trusted us to design and produce their full merchandise collection across two consecutive seasons — 2024 and 2025.
From apparel identity to game day accessories, we built a cohesive collection that captured the energy of Miami and translated it into objects fans actually want to wear and keep.
As part of the fan engagement strategy, we produced a limited game day t-shirt embedded with NFC technology — fans could tap their phone to the shirt and instantly access the winning plays of the match, turning a piece of merch into a live connection between the team and its supporters.