Custom PR kits

Lacoste’s agency trusted us with the physical execution of two of the brand’s most significant campaign kits in Argentina.
The first, for the launch of the L.12.12 LIGHT — Lacoste’s new ultra-lightweight version of their iconic polo, born in 1933. A custom rigid green box with a metal hanger hook on the lid and the campaign’s line printed on the front: “Still Iconic, Now Lightweight.” A kit that communicated the product before anyone opened it.
The second, for “From a Crocodile to the Goat” — the global campaign celebrating Novak Djokovic’s GOAT status and his eight-year partnership with the brand. A clean white magnetic box with a green ribbon and the campaign’s central line on the cover, playing with the brand’s two most iconic symbols. Simple, witty, and unmistakably Lacoste.