Premium Custom Merchandise

Aperol’s summer identity is one of the most recognizable in the beverage world — the brief was to match it. We produced a premium merch collection designed for influencer gifting: a full-print wavy stripe bucket hat, a branded dopp kit, and an orange tote, each piece built around the brand’s signature color and attitude.

Every item was custom-developed from scratch — the wavey stripe pattern on the bucket hat wasn’t a stock print but a deliberate design choice that pushed the brand’s visual language into something wearable. The result was a cohesive collection that felt like a summer drop, not a promotional giveaway.