Premium Custom Merchandise

KitKat needed a merch collection built for the camera — pieces that would read on location and hold up as actual products. Commissioned through a creative agency for a multi-setting brand campaign, we produced a full range of custom items: branded fleece onesies, hooded terry ponchos, and a bandana, all in KitKat’s signature red with the logo applied at scale.
The collection was shot across two contrasting environments — a mountain ski resort and a coastal setting — with the merch as the visual anchor in both. Every piece was designed to work on-body, on location, and in frame.
The brief was functional and the output was precise: wearable brand assets that performed as well on set as they would in the hands of a consumer.