Premium Custom Merchandise

The brief called for a branded gifting piece that could stand on its own as a product. We designed and manufactured a premium cooler bag from scratch — no existing silhouette adapted, no stock item customized. Every component was specified: mustard yellow canvas body, cream herringbone straps, leather-and-suede detailing, antique silver hardware, and the Gordon’s wordmark embroidered directly onto the face.

The result sits closer to a lifestyle accessory than a promotional item — the kind of piece recipients keep and use. That was the point.